Here's What the Founders Have to Say:
"I built this space for Black women entrepreneurs out of my passion for business and technology and because I wish someone had created something like this for me a long time ago. Black women have billions in buying power that can be a game changer for our businesses."
- Natasha Taplin, Founder
"You can't stop a woman with a goal. I am a #1 SupportHer."- ParShaun Taplin, Co-Founder
We’ve got a lot of work to do. Let me explain.
It’s exciting to know that, according to several sources, Black women are more educated than ever and we’re the fastest growing group of entrepreneurs in recent years (Google it). But, let’s be honest. It’s not all glamorous as it reads.
There are a lot of hurdles to get a business established including legalizing the business, finding partners and reliable contributors, finding the right mentors and educating yourself. Then, after you start your business, you have to keep the leads and sales coming in to stay in business.
The Facts and Stats
“African American women-owned businesses: Produced average revenue of $24,700 per firm vs. $143,100 among all women-owned businesses. The gap between African American women-owned businesses’ average revenue and all women-owned businesses is the greatest. Source: American Express The 2018 State of Women-Owned Businesses Report
This bothered me, but at the same time, I knew it was true as a woman in this group in previous years.
I thought to myself, “It’s exciting to know that we’ve opened an average of 250+ businesses per day in the last 10 years and we have more than 2.4 million businesses in the United States alone, according to the U.S. Census. But those low sales receipts just don’t make sense when we have $1.2 trillion in buying power (that’s 12 zeros), according to Nielsen.
Women make up more than half of the Black population, approximately 52% as of now. So, that means we have at least $500 billion in buying power. And we know that women control the spending in most households so it’s likely closer to the trillion dollar number.
It was obvious to me in that moment: if Black women business owners and Black women would just buy from each other, our businesses would thrive. I know it’s easier said than done. But, what I know for sure is that we first have to have a “way”, a vehicle so to speak, in order to support each other. BlackWoman.Biz is that way for us to change the the math equation of our revenues.
Our mission is to provide the online platform for Black woman business owners to promote, connect, and sell so that her businesses thrive all year round.
We’re using technology, Internet, and Web to help support each other and generate sales receipts for each other’s businesses. And it’s possible to make huge shifts in our business’ success with small numbers participating.
Here’s an example:
- Each month 120,000 Members make an honorary commitment to buy at least 1 item directly from another Black woman-owned business
- 120,000 x 12 months = 1,440,000 transactions
- Each member reports spending at least $50 per transaction with a sister business
- = 1,440,000 x $50 = $72 million in sales for Black women businesses
This number of Members is a tiny percentage (less than 1 percent) of the Black woman population. The vision to create an average six-figure revenue per Black woman-owned business and billions to help our businesses thrive.
Will you join me and buy from another Black woman member business?
P.S. Let's connect on LinkedIn